Equine App Design & Promotion
This project includes extensive UX research, material design inspired visual design, a motion graphic's piece, and a fully functioning prototype built with InVision.
Equine is a fictitious app that I created, researched, designed, and animated. It's purpose is to connect with a wearable for horses and serve as a fitness monitoring and analyzing app. It allows horse owners to monitor the recovery rate and overall trend of their horse’s heart rate, respiratory rate and temperature as indicators of how fit the horse is during training and routine exercise.
Knowing nothing about horses, I had an excellent subject matter expert at my disposal. As it turns out, horse owners and show competitors are a unique demographic who share a deep, passionate connection with their horse. Therefore, I wanted to app, and the promotional video, to represent and respect that connection.