Poster Design
Creating impact in poster design is an amazing challenge today when everyone's eyes are often looking down as they pass through hallways and down the street. It's imperative to design with the purpose of carrying the most important information, readability, and demand attention from the environment and pedestrian traffic. Therefore, every aspect of the poster is useful real-estate, whether it's white space to attract the eye to a specific detail or graphic easter eggs for those familiar with the poster's background. Regardless, layout, grid systems, type hierarchy and font choice all play an essential role in the poster's overall effectiveness.
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